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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. RARE AeroClassics 1 400 Air India International L-1049G Constellation VT-DHNTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Evolution Miniatures 1 35 WWII US Marines Pacific Ocean set (9 Figures + 1 Dog) They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Hobby Master Ha4509 1 72 F-15e Strike Eagle 88-1667 391st FS Op Enduring

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Tamiya 1 35 WWII US Army DRAGON WAGON 40 Ton Tank Transporter Kit

There are logistical and personal challenges to migrating an entire community, like:

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  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Halfdane Legends NM-M Rare Reserved List MAGIC THE GATHERING MTG CARD ABUGamesTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Trumpeter 1 35 02343 Soviet 122mm Howitzer 1938 M-30 Early on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?COMPLETE MAGIC THE GATHERING M10 SET NM M A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Corgi P-51D Mustang - Daddy’s Girl 1 72 Die-Cast Airplane AA27704Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Airbus A350-900 XWB CARBON LIVERY 1 100 SkyMarks SKR8804 A350XWB A 350 A350

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.BLOHM & VOSS P.211 LUFTWAFFE SPECIAL HOBBY 1 72 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. MTG MAGIC COMPLETE SET - DARKSTEEL (FRENCH SOMBRACIER) NM FOILYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Yugioh Cyberdark Impact TAEV-EN054 (Secret Rare)It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.FOIL Command Tower Commander's Arsenal Magic the Gathering mtg 1x x1 LP

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Lotto Lamincards Dragon Ball prima 2006 (serie nera) 61 cards serie qajgff2013-CCG Mixed Card Lots

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Lotto Lamincards Dragon Ball prima 2006 (serie nera) 61 cards serie qajgff2013-CCG Mixed Card Lots

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