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Hillary Clinton Político Tamaño Natural Figura de Cartón Stand Up Eeuu qaipde1554-Historical Figures

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Jolt - Transformers Revenge of the Fallen - NEW - MOSC - NEAR FLAWLESSTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Josuke Higashikata Figure Master Stars Piece Jojo's Bizarre Adventure They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Joy Toy 1 18 Russian Federation Caucasus Squad Army PVC Figure Set of 3 Toy

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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JOY TOY 1 25 Nemesis Lengyue Mandy Stina PVC Squad Set of 3 Action Figures NEW Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Joy toy Dark Source “New Tie Hai ” W Driver Action Figure Model

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?JOYIN LED Light Up Remote Control Dinosaur Walking and Roaring Realistic T-Rex
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

JOYTOY TK02 TieKui Mech Military Action 3rd Anniver Figure Robot 3P Sets NewTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Hillary Clinton Político Tamaño Natural Figura de Cartón Stand Up Eeuu qaipde1554-Historical Figures

Written by King & Country Romana Imperio RNB017 Avanzando Bárbaro Guerrero MIB on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Julie Benz Autographed Buffy Welcome to Hellmouth Darla Action Figure A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). JUN178877 Mezco ONE-12 COLLECTIVE MARVEL PX IRON MAN STEALTH ARMORRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Jurassic Park 1 20 Einiosaurus 2019 Dinosaur Mother and Son Set Resin Statue New

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Jurassic World Dilophosaurus & Park Worker Imaginext Figures. JWIF. Best Price You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Jurassic World Growler Velociraptor Charlie You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Jurassic World Park III bluee Dino Raptor With The Feathers PVC Dinosaur FigureIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.JURRASIC WORLD DILOPHOSAURUS GROWLING ACTION RARE BNIB FPP

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Hillary Clinton Político Tamaño Natural Figura de Cartón Stand Up Eeuu qaipde1554-Historical Figures

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