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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. USED Initial Production Benefits Edition Single Item Of Hyperdimension NeptuniaTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Used Kotobukiya Street Fighter Bishoujo Han Juri 1 7 PVC Figure Japan Genuine They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Used Medicos SAS JoJo's Bizarre Adventure Part.3 Jean Pierre Polnareff Figure

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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USED Nendgoldid 394 Little Busters -Refrain- Komari Kamikita Figure F S Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.USED Nendgoldid Character Vocal Series 01 Hatsune Miku Snow Miku Cranes Miko Ve

There are logistical and personal challenges to migrating an entire community, like:

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But whatever your worries are, moving your community could be what it needs to become even better.

USED Nendgoldid Living A Table Set Non-Scale Nendgoldid For The Diorama Set Of PlTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by VINTAGE TRANSFORMER G1 TRIPLE CHANGER SPRINGER Aerial Defenge New on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?USED Nendgoldid Swords Dancing -Online- Drum Bell Hikoshiro Sadamune Non-Scale A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). USED Nisekoi Nendgoldid Kirisaki Sentoge (Non-Scale Abs & Pvc)Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.USED S.H.Figuarts Masked Kamen Rider DRIVE type TRIDgoldN TIRE KAKIMAZERL set F S

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Ushio and Tora figure statue coplete 7set KOYOBUKIYA Japan Anime Manga rare You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. VA MADO KING GRANZORT SUPER GRANZORT AF METALIC VERYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Valkyria Chronicles 3 Imuka Nendgoldid PVC Action FigureJapan import It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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