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Mtg Dice Lot 78 Amonkhet Hour Of Devastation D4 Lot & 38 qajgff2213-New toy

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 1 35 M3A1 Scout Car Includes 5 Figures & 3 Kinds Of Markings Tamiya 35363Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.EDBIG3383 - Eduard Big Ed Set 1 32 - F4U-1D Corsair (Tamiya) They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.German SWS 60cm Searchlight Carrier UHU L3511 + Detail Photo Etch Set L3511-T

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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New Aoshima Kawasaki Ninja H2R SKYNET 1 12 Finished product motorcycle Japan Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.1x Castle NM-Mint, English 1st Edition Beta MTG Magic

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Hasegawa 1 48 Nakajima Ki43-III Hayabusa (Oscar) Japanese Army Fighter Kit
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?RG 1 144 Wing Gundam Zero EW for expansion effects unit Seraphim Feather JP
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Battle Spirits strategy booster fierce fight Sengoku 15 Roh booster p teamTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Mtg Dice Lot 78 Amonkhet Hour Of Devastation D4 Lot & 38 qajgff2213-New toy

Written by 1 72 British Air Force Spitfire Fighter Model on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Hasegawa 1 72 Japanese Army Mitsubishi Mitsubishi Ki-15 Type 1 & hundre... Japan A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Magic MTG Beta Mountain V2 BGS 9 (9, 8.5, 9, 9)Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Trumpeter 1 72 Russian Mig-31 Foxhound Mig31 Mikoyan Aircraft

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Hasegawa 1 32 Japanese Navy Mitsubishi A6M5c Mitsubishi A6M Zero 52-hei pla You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Trumpeter 1 35 S27m Semoventi PistolaYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.YUGIOH x 1 DANE-EN025 GHOST SISTER & SPOOKY DOGWOOD SECRET RARE 1st EDITION PREIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Tamiya 58614 Suzuki Jimny MF-01X 4WD RC SUV RC Car Kit WITH Tamiya ESC

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Mtg Dice Lot 78 Amonkhet Hour Of Devastation D4 Lot & 38 qajgff2213-New toy

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