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Rare 1940's BO-LO CHAMPION large embroidered patch Paddle Board Cheerio qalbsk1238-New toy

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Re-Ment Petit sample Ekinaka Suites 8 pieces BOX Sweets figureTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Lego Agents Mission 7 Deep Sea Quest Limited Ed. New Sealed They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Lego Star Wars Hoth Echo Base Limited Ed. New Sealed

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Soft & Cuddly Classic CHRISTMAS Bear Holiday Toy Good Size Ships N 24hrs Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.ALICE IN WONDERLAND MOVIE POP VINYL FIGURES MAD HATTER CHESHIRE CAT QUEEN FUNKO

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies? Genuine New Lego VW Camper 10220 Factory Sealed
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Masked Rider The Next 07 Toei Video Channel E ...
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

DC Square Enix Play Arts Kai Arkham Knight Batgirl Action FigureTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Rare 1940's BO-LO CHAMPION large embroidered patch Paddle Board Cheerio qalbsk1238-New toy

Written by LIGHTAILING - LED Light kit for LEGO 21313 Ideas Series The Ship In A Bottle Set on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Shopkins Season 1 -4 Set A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Lego Star Wars Encounter On Jakku 75148 With 4 MinifigsRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Frontscheinwerfer vorne DERBI Senda R 04-07 125

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Pokemon Pokedoll [Available Tags] Nyrozodor Pokedoll From Japan You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. LEGO Ninjago Movie City 70620 Fishing Boat Building Toys Play Kids Gift PlaysetYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Hasbro My Little Pony Chutes and Ladders GameIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Lego Indiana Jones Store Display 7623 TEMPLES QUEST 7620 MOTORCYCLE ESCAPE

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Rare 1940's BO-LO CHAMPION large embroidered patch Paddle Board Cheerio qalbsk1238-New toy

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