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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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Used: An item that has been used previously. See the seller’s listing for full details and description of ... Read moreabout the condition
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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Star Wars Poe's X-wing Fighter SnapTite MAX skill 2 Revell kitTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.USS. Missouri 1991 - 1 350 Ship Model Kit - Tamiya 78029 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.1 700 Combrig Models USS CL-2 Birmingham Cruiser, 1908

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Trumpeter 05339 1 350 USS New York BB-34 Hot

There are logistical and personal challenges to migrating an entire community, like:

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But whatever your worries are, moving your community could be what it needs to become even better.

If1300217 1 200 Bélgica Fuerza Aérea C-130 Ch-02 30 AniversarioTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by MINICHAMPS 1 43 MIKA HAKKINEN McLAREN MERCEDES MP4 13 WORLD CHAMPION 1998 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?MTG - Eventide - 1x Bloom Tender A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Airplane Model Kit - Mikoyan MiG-29M Fulcrum- 1 32 -Trumpeter 9580208022383Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Infinite Impermanence DUPO-EN100 1st Edition Ultra Rare Mint Yugioh

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Veteran Bodyguard Unlimited NM-M White Rare MAGIC MTG CARD (ID) ABUGames You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. MTG SCAPESHIFT FOIL PROMO PRERELEASE EXC - MORFORAMA - M19 - MAGICYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Revell 35 M48A2 A2CIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.HOLLYOAKS star personally signed 10x8 - STEPHANIE WARING

So how do you create a great customer service experience that puts you on the right side of these statistics?

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