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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. TY Beanie Boos Jumbo Tess 17 Justice Exclusive Tiger 2015 No TagsTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Good Smile Company Prize A Nendgoldid Hatsune Miku Swimsuit Ver They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.VINTAGE INDIAN HEADDRESS FEATHER PARTY FAVOR CHEIF SET OF 12 1950S

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Lego 42096 Technic Porsche 911 RSR, bunt Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Pokemon ALL STAR COLLECTION Nyabi S stuffed height 16cm

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Lego Mindstorms Rcx - Raro - Robolab Equipo Reto Set (USB) 9794 - Completo
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?AUTHENTIC PredOTYPE Beanie BOO BEIGE BEAR Museum Quality Rare
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Jurassic World Thrash 'N Throw Tyrannosaurus Rex NEWTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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LEGO Pirate of the Caribbean (4183) NEW Factory Sealed RARE The Mill qapyan1437-LEGO Complete Sets & Packs

Written by No 131 Darth Vader Figure on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Strut Rooster Doodle Tags Ty Beanie Baby Original Retired Rare Error Oddity A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Superman & Super Girl Mini Plush Doll TOKYO COMIC CON 2018Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Handmade Crochet Pokemon Plush Toy- Lugia Legendary Pokemon Pokemon Go

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.FRAGENHELDEN 167021 Plush Doll Green You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. MINIONS MEGA BLOKS SET SUPER VILLAIN JET AND DINO RIDE, UNOPENEDYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Sozo Galleria robot soldiers (bluee light-emitting ver.)It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.New Retired Lego 6157 Duplo Big Zoo Rare Hard to Find

So how do you create a great customer service experience that puts you on the right side of these statistics?

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LEGO Pirate of the Caribbean (4183) NEW Factory Sealed RARE The Mill qapyan1437-LEGO Complete Sets & Packs

LEGO Pirate of the Caribbean (4183) NEW Factory Sealed RARE The Mill qapyan1437-LEGO Complete Sets & Packs

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