1 x MTG Leyline of Magic 2011 - NM-Mint, English the Void qakrcn3575-MTG Individual Cards

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1 x MTG Leyline of the Void Magic 2011 - NM-Mint, English
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1 x MTG Leyline of Magic 2011 - NM-Mint, English the Void qakrcn3575-MTG Individual Cards

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Hasegawa 1 72 VF-0C monodentate delta-wing aircraft VMFAT-203 HawksTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.HOBBY MASTER HA4514 1 72 MCDONNELL DOUGLAS F-15J MOUNT FUJI 42-8838 JASDF 2004 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Asuka German Pz.kpfw.ii AUSF.L Lynx Early Version 1 3 5 Building Kit Kit 35-038

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Tamiya 89791 Russian Tank Destroyer Su 100 with Weathering Master 4950344897919 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Hasegawa 1 72 Air Self Defense Force F-22 Raptor offshore camouflage plastic mod

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Yu-Gi-Oh Rarity Collection 2 4 Box
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?GeminiJets 1 400 Lufthansa A340-600 “New Livery” D-AIHI GJDLH1830 PRE-ORDER
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

EX Model Mobile Ship Albion Mobile Suit Gundam 0083 STARDUST MEMORY Japan F STo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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1 x MTG Leyline of Magic 2011 - NM-Mint, English the Void qakrcn3575-MTG Individual Cards

Written by Boeing B787 b787-8 Air Ziege a color dorado 1 200 AA03 Registration f-olrc on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?LOTR TCG 0D9 0D10 0D11 0D12 Unreleased Decipher Promo Foil Cards GEM MINT A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Revell 1 32 History Makers Self-Propelled Howizer Model Kit URather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Special Hobby 48178 1 48 Junkers Ju88D-2 4 Aircraft

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Infinite Impermanence 1st ed Mint DUPO You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. GEMINI JETS G2PAL616 1 200 PHILIPPINES A320-200 75TH ANNIVERSARY RP-C8619You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.MF107 TIN TOY AIRPLANE JOUET TOLE VINTAGE 60 70 PLANE AVIONIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.FM 1 48 Arsenal VG 33 C1

So how do you create a great customer service experience that puts you on the right side of these statistics?

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1 x MTG Leyline of Magic 2011 - NM-Mint, English the Void qakrcn3575-MTG Individual Cards

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