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Vintage Lego Minifigure Lot of 1980s-1990s Rare City RacersSpace More+ 66 Figs qalbsk4197-LEGO Minifigures

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Mountain hare No.4671 Stuffed Doll Japan Plush Toy Japanese Kids GiftTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.NEW2017 Lego Star Wars Advent Calendar 75184 Building Kit (309 Piece) SEALED They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.LEGO® Friends 41318 Heartlake Krankenhaus NEU OVP_ Heartlake Hospital NEW NRFB

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Designer Series Conner Spacesuit Harley Quinn Af (Toy New) Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Lego 70908 The Batman Movie THE SCUTTLER - NEW NO BOX (Sealed Bags)

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Mint Trans Formers Beast Wars D-23 Health Cream
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  • What if members don’t move?LEGO® Classic 10704 Kreativ-Steinebox NEU OVP_ Creative Box NEW MISB NRFB
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

LEGO MINIFGURINE SERIE 18 ANNIVERSAIRE COMPLETE 17 PERSONNAGESTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Vintage Lego Minifigure Lot of 1980s-1990s Rare City RacersSpace More+ 66 Figs qalbsk4197-LEGO Minifigures

Written by Vintage THE POWERPUFF GIRLS Rainbow Dazzler Bubbles & Superhero Buttercup NIB on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Plarail Advance D51 200 steam locomotive entry set A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Huge Snorlax Plush 59 Zipper Cover Kabigon Doll Filled Bed Kid's Gift ARather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Smurf figurines cheerleader, tennis, captain, gold wreath(pk208)

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Fpremuamuzu thirty-eighe formulx ond nypeKal RZ Leight apqrox 150hm 1 100 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Skytube Fault S A New Rival - Mayo Kamiwazumi Tennis Wear Sexy Japan FigureYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.LEGO 70748 - Ninjago - Titanium Dragon - NO Mini Figures BOXIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Pokemon Center Original Pokemon Stuffed Toy Sleeping Espeon

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Vintage Lego Minifigure Lot of 1980s-1990s Rare City RacersSpace More+ 66 Figs qalbsk4197-LEGO Minifigures

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Vintage Lego Minifigure Lot of 1980s-1990s Rare City RacersSpace More+ 66 Figs qalbsk4197-LEGO Minifigures

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