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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. New In Box X-Plus Fairy Tail Yukino Agria 1 7 PVC Figure 200mm Japan AuthenticTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.BRAND NEW SEALED Toy Story 3 Lego Set 7596 Trash Compactor Escape They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.LOT OF 10 Lego 30452 avengers iron man and dum-e

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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LIPS ORIGINAL BEANIE BABY MWMT PROFESSIONALLY GRADED PLEASE READ R143 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.ABSOLUTELY MINT Retired 2009 THOMAS PATCHWORK HIRO 1ST YEAR ISSUE RED LABEL

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Huge Rokenbok Lot Over 230+ Pieces, Used
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Early Learning Centre Figurines (Happy land Pirate Ship)
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Huge Lego Lot Over 20 LBS Includes Lots Of Instruction BooksTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by LEGO - STAR WARS - AT-AT - 75054 - BRAND NEW & SEALED on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?SDCC Comic Con 2016 Exclusive Mattel Ghostbusters Lights & Sounds Figure Box Set A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Great,Antique,iron toy-hoop ,hoop toy,victorian play,with wooden handleRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Toy Story Collection Space Aliens 3pk Kid Toy Gift

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.RARE Antique 1930's American toy works NY ARTHUR DRITZ TARGET GAME monkey circus You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Casdon England Squad Football Game RARE You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Tag Yes Fokko Plush Toy Poka Poke Yuki Pokemon Center LimitedIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Hasbro Sesame Street lot 123 Mr. Hooper's Store Playset 7 figures Von Count TBU

So how do you create a great customer service experience that puts you on the right side of these statistics?

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