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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

Item specifics

Used: An item that has been used previously. See the seller’s listing for full details and description of ... Read moreabout the condition
Brand: AMF


“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Vintage action man 40th anniversary six football strips carded boxedTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.VINTAGE ACTION MAN BASIC SOLDIER BOXED PALITOY They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.VINTAGE ACTION MAN CRASH CREW PALITOY

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Vintage Action Man judo outfit & action man Original Hong Kong mint boxed Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Vintage Action Man Rope Launcher MOC Unpunched

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Vintage Action Man, Beechehead Assault
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Vintage AOHNA ATHENA Greece Toy Medic Soldier Figure
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Vintage Beast Wars 1997 Hasbro Transformer Scavenger box instructionsTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Wonder Woman MAFEX 6 Action Figure - DC - CREASED - b on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?VINTAGE DC COMICS SUPER POWERS KALIBAK ACTION FIGURE KENNER 1985 MOC SUPERMAN A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Vintage E.T. Lot - Figure LJN and Pins by Star PowerRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Vintage G I Joe Memorabilia Christie’s Auction New York 1994 Catalog

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.VINTAGE GAKKEN MADE IN JAPAN TINY CANDY SET OF 3 RARE + MORE LISTED You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Vintage GI Joe 1964 - SOTW - Nude Figure - Dark Hair (1966)You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Vintage gi joe 40th anniversary set of flags carded boxed action manIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Vintage GI Joe Adventure Team Training Center Tower

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Vintage bluee Mustang Toy Model Car Wen-Mac AMF qahfew1863-New toy

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