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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 1 35 Testors Italeri Allied Kangaroo Personnel Carrier '79 F S Bag OBTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Malaysian Airlines B-747-300 (9M-MHK),KL-LA 86 livery, 1 400, Phoenix They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.BR52 Kriegslocomotive, 1 35 by Trumpeter, Model Vehicle NEW SEALED

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Dragon 6690 1 35 Neubau-Fahrzeung Nr.3-5 Model Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Matchbox 1966 Jahreskatalog Frankreich Belgien

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Airbus A320neo 1 200 Herpa 557894 a 320 Neo F-Wneo House colors Nuevo
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Future Card Buddyfight X Alt. - Crossing Generations Booster Box - BFE-X-BT01A
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Gemini Jets 400 US Airways A330-200 Mid 2000s color 1 400 N279AYTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by 1 35 Pro Built, painted (airbrushed) soviet UAZ-469 Jeep on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Takom 1004 1 16 French Light Tank Renault FT Hot A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Jc 1 72 P-38l Blitz Vagrant NATIVES Lt.l.v.bellusci Us Army Air Force 1945Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Kibri 13033 gauge H0, Liebherr LTM 1800 schwerlast-teleskopmobilkran

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Heller 81082Model Kit Strasb Ourg You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Yugioh PSA 10 Gem Mint Graded Harpie's Feather Duster PP01 Ultra Rare KoreanYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.StarHopper in 1 250 - 3D Printed & Painted ModelIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.HBB83802 - Hobbyboss 1 35 - US White 666 Cargo (Soft Top)

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Signed Chaos TCG Netoge no NY-007 SP FOIL Akane Segawa Yome qajgff979-CCG Individual Cards

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