“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 1 35 Testors Italeri Allied Kangaroo Personnel Carrier '79 F S Bag OBTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.Malaysian Airlines B-747-300 (9M-MHK),KL-LA 86 livery, 1 400, Phoenix They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.BR52 Kriegslocomotive, 1 35 by Trumpeter, Model Vehicle NEW SEALED
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.