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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Kotobukiya Japan ARTFX+ 1 10 Return of Anakin Skywalker Darth Vader Unmask MISBTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Kotobukiya Kantai Collection Destroyer Fubuki Painted Figure They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Kotobukiya Little Busters 1 8 Kurugaya Yui Lake Opened Item

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Kotobukiya Marvel Bishojo Wasp Statue Statua Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.KOTOBUKIYA MARVEL INFINITY WAR THANOS ARTFX+ STATUE NIB

There are logistical and personal challenges to migrating an entire community, like:

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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Kotobukiya Muv-luv Alternative Total Eclipse Inia Sestina Eishi Kyoukasoubi 1 7To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Lottery Rider series - Heisei Rider All-Star Hen C award Rider W Cyclone Joker on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Kotobukiya queue Posh Friends Alice -Alice- non-scale PVC painted action figure A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Kotobukiya Rebuild of Evangelion Ayanami Rei Plug Suit style 1 7 PVC FigureRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Kotobukiya Shikinami Asuka Langley Test Plug Suit An. 1 6 Japan Figur 16 cm

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Kotobukiya SV116 ARTFX+ Red Hood NEW52 1 10 Scale Figure You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Kotobukiya Telaio Braccio Girl Hresvelgr = Ater Modello Plastica KitYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Kotobukiya Trans Formers D - Style Star Scream Plastic ModelIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Kotobukiya Zero 1 8 Scala Action Figure Grimoire Of Mahou Rocaille Gioielleria

So how do you create a great customer service experience that puts you on the right side of these statistics?

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