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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. LEGO 5968592000 Technic 42074 Rennyacht DTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.New Good Smile Company Dog Days Millhiore Firianno Biscotti 1 8 PVC Figure They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Lego city Avion Cargo 60022 et 60020

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Sega Sonic The Hedgehog 21 Tails Stuffed Plush Toy Network Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.LEGO - 3300003 - Brand Retail Store. New, Rare.

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?LEGO® Creator 40109 MINI Cooper Mini-Model Polybag NEU OVP NEW MISB NRFB
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Vintage Rodeo Cowboy a Carica Scatola di Latta Giocattolo Giappone Occupato
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

TRONICO 1 16 SCALE FENDT VARIO 939 TRACTOR MODEL BN 10065To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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TERMINATOR- 800 SIDESHOW STATUE qalbsk1138-TV & Movie Character Toys

Written by Lego Ninjago Samurai Accessory Set, 850632. Shipping Included on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Lego Imperial TIE Fighter Set [itm2] 75211 Star Wars Star Wars Solo A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Beyblade Burst Random Layer Collection vol.5 All 5 species From Japan F SRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.LEGO SUPER HEROES MARVEL SPIDER-MAN WARRIORS ULTIMATE BRIDGE BATTLE Ref 76057

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.NIB Lego 70227. King Crominus' Rescue. 6 Minifigures Included. You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Wonder Readings by Kenton Knepper NLP, cold reading mentalism Derren BrownYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Shopkins Season 1 -4 SetIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Lego NEW Retail Display Friends 41090 , 91 & 95 - ULTRA RARE - FREE DELIVERY

So how do you create a great customer service experience that puts you on the right side of these statistics?

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TERMINATOR- 800 SIDESHOW STATUE qalbsk1138-TV & Movie Character Toys

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